Kathryn’s media and social strategy and content placement have helped position therapeutic programs and launch products for a multitude of life sciences companies. Kathryn delivers strategic messages via media pitching and content for social media and custom online distribution. Kathryn Morris has more than 30 years of agency and corporate public relations experience helping companies reach their target audiences, ranging from investors and the research community to patient groups. Jessica graduated valedictorian from the Rhode Island School of Design. Jessica was also a member of the board of directors for the Arts and Business Council, a not-for-profit organization supporting partnerships between corporations and arts organizations. While at Trinity Communications, Jessica dedicated a percentage of her time to doing branding and creative work for non-profit organizations, including the National Center for Community and Justice, an organization that promotes inclusion and acceptance with education and advocacy programs, and Jane Doe, Inc., an organization that supports victims and survivors of sexual and domestic violence. She created and directed award-winning designs and marketing communications for brands such as Stride Rite, Fleet, Boston Private Bank, Bessemer Trust, Liberty Mutual, Le Meridien Hotels, Seaport Hotel, and Leading Hotels of the World. Jessica was previously a partner, creative director and member of the board of directors of Trinity Communications, a prominent, 90-person, Boston advertising agency.
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Jessica works with The Yates Network team on a wide range of services including ideation, strategy, branding, graphic design, logo development, website design and digital media. Jessica Briggs is an accomplished brand strategist and creative director who has successfully built brands in industries including biotech, real estate, hospitality, financial services, and healthcare. She earned a Masters of Business Administration (MBA) and Masters of Public Health (MPH) from Boston University.
#DEFINE YATE TRIAL#
With responsibility for Serono’s US public relations in all therapeutic areas, including multiple sclerosis, reproductive health, and HIV/AIDS, Barbara managed programs for media relations, patient advocacy relations, medical meetings and publications, and clinical trial communications.īarbara has a BA from Cornell University. Prior to founding The Yates Network, Barbara served as Vice President of corporate communications in the US for Serono, Inc., as it emerged to become a major biotech company with multiple blockbusters and more than $1 billion in global product sales.
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Her experience spans most all therapeutic areas including oncology, CV, mental illness, neurological diseases, HIV/AIDs, infectious disease, endocrinology/metabolic disease, diabetes, inflammation, and rare disorders. Clients view her as a trusted advisor and team leader in ‘game changing’ scientific and business news, such as journal publications in Nature, JAMA, and NEJM major partnering deals and IPOs. In her decades as a consultant, Barbara has worked for a wide range of clients from biotech companies, both private and public, as well as big pharma companies, like Pfizer and Astra Zeneca. She brings to a project team the unique ability to develop or enhance a strategy, and then fully integrate it with high-impact tactics and programs that achieve business results.
#DEFINE YATE PROFESSIONAL#
Barbara has more than 25 years of communications experience in roles as an internal corporate communications leader and as an external consultant – but, always with high-growth and start-up companies.īarbara offers biotech clients a broad range of expertise and a vast professional network from her work in communications to the media, investors, regulators, physicians, and patient advocacy groups.
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Barbara Yates established The Yates Network in 2000 with the aim to establish a consultancy to bring strategic communications ideas, media visibility, and passion to biotech companies who possess the science and people to make a major impact for patients.